Japanese election campaigns in social media


Using LinkedIn Professionally, Not Pretentiously!

LinkedIn is established to be a professional networking site, however I want to ensure that I am using it in the best possible way as it will be visible to any ‘undercover’ agent. Whether it is a potential employer, curious friend, competitive colleague, or random searcher! I already experienced the social platforms diverse reach when persons I was looking to rent a room from said that they had searched and checked my background through my LinkedIn.


I discovered a blog on strategies using LinkedIn, offering genius advice that I think everyone who uses the website should read.    

“I want you to show me, the reader, some consideration. Be considerate with time and I’ll reward you with mine” (Foote, A, 2013).

A LinkedIn profile should offer a brief snapshot of a person that is easy to read, in particular, the key summary.

“Your LinkedIn Summary is the most important white space on your entire LinkedIn Profile. What you choose to write here can make the difference between professional success or stagnation” (Foote, A, 2013).

But my fear was how do I write a summary of myself without sounding completely pretentious?

“You need to be your own Brand Ambassador and you need to ensure that your professional online prospectus is unique, engaging and well written. Write it in the 1st person. Writing a Summary about yourself in the 3rd person is a theatrical gimmick which never worked. It doesn’t make you more polished, it makes you seem aloof, out of touch and stuffy” (Foote, A, 2013).

Discovering a LinkedIn profile in the 3rd person writing style, I decided how pretentious it did come across to the reader, as nobody has a personal secretary following them around! Writing in 3rd person in my opinion does feel too self-important and isn’t taking command of your own narrative.

I also don’t want my LinkedIn profile to be purely focused on my work skills and experience, but outline what I have to offer in future.

“Your Summary is your chance to not only say what you’re good at, it’s also your opportunity to stand out from the crowd, to differentiate yourself, in a remarkable and memorable way” (Foote, A, 2013).

Another point I thought was useful is that a good profile should end with a call to action.


Foote, A, 2013, ‘3 Stunningly Good LinkedIn Profile Summaries’, viewed 21 July 2013, http://www.linkedinsights.com/3-stunningly-good-linkedin-profile-summaries/

Seminar 2 (Posts 1 + 2)

1. Evaluation


This internship has been invaluable not just as a student, but also as a future communications professional. I am extremely grateful to both my university supervisor and host employer for making the experience possible.


I had a performance review with the Chief of Staff on the last day of my internship, reflecting on my time with the organisation. We discussed both my strengths and weaknesses, which I will evaluate in more detail below in the ‘personal development’ section.


I discovered that although journalism is primarily independent work, there is a great deal of teamwork involved as well. I learnt how to work with photographers, editorial staff, and I.T professionals. This team helped to present my stories in the most effective way, through photographs, website layout and selection of topics.


The newsroom meetings in both the morning and afternoon are a key communication practice used by the organisation to check schedules and the progress of stories. They are a useful mechanism to control the inner workings of the newsroom, including the all important deadlines!


I believe that I was well equipped to contribute to the organisation, and I was adequately prepared to face all challenges. The one area where I felt I lacked competency was collaborating statistics. During my degree I have learnt data journalism in terms of how websites are created. However, knowing which websites to source data from, and how best to collaborate findings is something that I felt less confident with, and more knowledge in this area would have been valuable.


The ‘inverted pyramid’ was a piece of theory that I noticed repeated daily in the newsroom. Each journalist aims to structure their stories around the theory placing the most important news points first. Although I didn’t always perfect my structure, understanding the concept helped me to improve it more rapidly.


After completing my internship, my ideas of professionalism have not changed significantly in terms of appropriate conduct and practices.  For two weeks I felt every part a professional, and wherever my career path leads after university, I will always remember this learning experience fondly. It was a great experience to be part of such a dynamic team.


2. Personal Development 



– The ability to work under pressure is necessary in journalism, as there are always deadlines looming. I am proud of the fact that I managed to meet all deadlines during my internship. In total I had 14 pieces published, and was commended for having a high productivity level.


– Interview skills. One interviewee was surprised by a question I asked, stating that it was unusual and thought provoking. By listening to my interviewee and researching, I was able to add more depth to the story.


– Grammar and writing. Besides structural issues, I consistently produced a high standard of “clean copy” to the editor.


– Communication skills. Despite being quite nervous at the beginning of my internship, I overcame these feelings to work effectively with the newsroom team.




–  Trying to meet deadlines, I made an error with the facts on one of my articles, as I sourced it from an outdated web page. I quickly rectified the mistake and found the problem, however it taught me to be meticulous when researching. As it was past 5pm I was unable to verify the data, and in this situation it would have been better if ‘when it doubt, leave it out!’


– In terms of story structure, the Chief of Staff mentioned that I should practice developing this area before entering the workplace, suggesting a method of writing lists. This is a simple technique that will improve my story flow.


– Practicing writing leads. By the end of the two weeks, my ability to create the best and most punchy leads began to improve.  My introductions became sharper and more concise.



– There was a situation with one of the stories that I wrote, where an interviewee called to request if a statement could be retracted. The interviewee noted that I had correctly quoted the statement and placed it in the right context. However, he politely asked if I would retract the statement from the story because he felt that it would cause him embarrassment. Because the quote wasn’t essential to my story, I decided that I would remove it. As the story was online only, it also meant I did not have to place an official correction in the newspaper. I questioned the Chief of Staff about how the organisation generally responds to requests like this. He said that if the quote did not add any value to the story, in most cases it would be removed, so I had done the right thing by respecting the interviewee’s wishes. If the quote had been essential to my story, this case study could have possibly turned out differently.