Giant baby overtakes screen in new commercial for Nationwide Insurance.

Advertising commercial adopts a rather clever and creative approach. #Example 1.

Gods of Advertising


Good Lord, that baby will destroy us all!

So, I’m watching football this weekend when on comes this giant ass baby. I was like What The F—k? There’s a humongous baby in this dude’s garage. Then it’s bawling its eyes out in front of a gushing fire hydrant. A car crashes. And then it’s over.

Is this a trailer for a new movie? “Honey, I enlarged the kids!” It wasn’t a beer commercial. Taken aback, I open up my laptop and search “giant baby TV” or something similar. On YouTube I find the gargantuan infant. He (at least I think it’s a he) is the star of a new commercial for Nationwide Insurance!

I watch it again. And still I’m bewildered. The giant baby is so distracting I miss the point of the commercial. Upon further review, I get the gist of it. The voice over (none other than Julia…

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