Blogs & Books

I believe that keeping up to date with current events is crucial, not just by journalists, but also by industry experts in the wider business domain. Trevor Young, blogger for PR Warrior, reflects my opinion in his compilation of thought leaders to follow; “If you want to gain an edge over the competition, you really need to be in tune, not just with what’s going on in your industry specifically, but also with the business world generally. What are the thought leaders saying, what trends are bubbling under the radar, what are the new challenges facing companies, where is technology heading and what opportunities will emerging new media bring?” It is also important to recognise media organisations are now incorporating journalists blogs in addition to news stories as a means of allowing audiences to participate in the conversation too.

Websites and Blogs I Watch:

Academics and Books I Read:





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